QUIZ #4
4) Justin Dallaire. “Why Pride sponsors shouldn’t hit pause during Black Lives Matter protests.” strategy. June 9, 2020. https://strategyonline.ca/2020/06/09/why-pride-sponsors-shouldnt-hit-pause-during-black-lives-matter-protests/ The article was questioning brands supporting pride and the black lives matter movement.The main question and controversy was: do brands really support the movements that they say they support? or are they just doing it to sell products?, are they genuine?, or is it just a trend to them? For example one if the brands mentioned was Bud Light. It stated Bud Light in the U.S. has been involved with the LGBTQ+ community for many years. In Canada, Bud Light has been a partner of Toronto Pride for the past six years. But it also pointed out Bud Light’s relationship with Rainbow Railroad is less established in Canadians and because of that LBGTQ+ people question why the brand’s donations were being based on product purchases and not just donated. Another brand th